Privacy Policy

1. Our Philosophy on Your Privacy

We view data protection not merely as a legal obligation, but as the foundation of our relationship with you, our valued customer. Your style journey is personal, and we are committed to ensuring that your personal information is handled with the same meticulous attention we apply to sourcing our premium denim and designing our fit-engineered apparel.

2. Information We Collect

To provide you with a seamless and personalized shopping experience, we collect information that you provide directly, as well as information collected automatically:

Information You Provide to Us

• Identity & Contact Details: Name, email address, shipping and billing addresses, phone number.
• Transaction Information: Payment details (processed securely by our partners), purchase history, and items you view or add to your cart.
• Profile Information: Size preferences, style interests, wish lists, and any communications with our Customer Care team.
• Communications: Records of your interactions with us, including emails and feedback.

Information Collected Automatically

• Device & Usage Information: IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits.
• Location Data: General geographic location (at country/region level) to provide appropriate currency, shipping options, and relevant collections like our global edits.

3. How We Use Your Information

We use your information with intention and purpose, always aiming to enhance your experience with us:

• To Fulfill Your Orders: To process transactions, arrange worldwide shipping from our Sacramento headquarters, and manage returns.
• To Communicate With You: To send order confirmations, shipping updates, and respond to your inquiries via our Customer Care team at [email protected].
• To Personalize Your Experience: To suggest curated items that align with your style—whether you’re exploring Dresses & Jumpsuits, seeking the perfect Jackets & Coats, or discovering statement pieces from our Accessories collection.
• To Improve Our Services: To analyze trends, monitor the effectiveness of our collections, and optimize our website functionality.
• For Security & Fraud Prevention: To protect our business and customers as part of our foundation of trust.

4. Cookies and Tracking Technologies

Like most curated online stores, we use cookies and similar technologies to remember your preferences, understand how our site is used, and personalize content. These help us create an experience as refined as our products.

5. Sharing and Disclosure of Information

We treat your data with the discretion it deserves. We do not sell your personal information. We only share it in the following carefully considered circumstances:

• With Trusted Service Providers: We partner with specialized companies that perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), order fulfillment, shipping, and marketing. These partners are contractually bound to protect your data and use it only for the services we request.
• For Legal Compliance: If required by law, such as to comply with a subpoena or similar legal process, we may disclose your information.
• For Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business, your information may be transferred as part of that transaction.

For international orders, necessary information (like your address) is shared with shipping carriers and customs authorities to facilitate delivery, in line with global fashion delivery practices.

6. Data Storage and Security

Your trust is our priority. We implement robust security measures designed to protect your information:

• Secure Storage: We store data on secure servers and use industry-standard technical and organizational measures.
• Payment Security: We partner exclusively with trusted, industry-leading payment processors. We never store your full payment card details on our servers. All payment transactions are encrypted using SSL technology.
• International Data Transfers: As a global store serving customers worldwide (excluding a few remote areas), your data may be transferred to and processed in countries other than your own. We ensure such transfers are protected by appropriate safeguards.

7. Your Rights and Choices

You have rights regarding your personal information, consistent with applicable privacy laws like the GDPR and CCPA. These may include the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request Deletion of your personal data, subject to certain legal obligations.
• Object to or Restrict certain processing activities.
• Data Portability to receive your data in a structured, machine-readable format.
• Opt-out of Marketing Communications by using the unsubscribe link in any email we send.

To exercise these rights, please contact us using the details in the “Contact Us” section below.

8. Children’s Privacy

Our website and collections are curated for a general audience and are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review it occasionally.